Must state (for the record! and since there's a bit of related-debate raging below...) that I'm not having a cheap pop at Mondo with this "sight gag" - just keeping the @lazyben in-joke alive is all, in a slightly over-elaborate manner
(which, now I think about it, is a totally hipster thing to do!!! aaarghhhhhhh, I have revealed myself, the facade comes crashing.....nyarlotep....urgh..nhuh-nhu-c-c-cthulhu....mother of a thousand goats........nyurgh..nhuh-nhuh gglllrrg...mustn't...black....out........)
(This was the last entry in his diary.)